Starting a business used to be like throwing money into a wishing well. Entrepreneurs could pay exorbitant amounts of money and see little return on investment. Nowadays, wishes cost less and the well tells you if what you’re doing is worth your time, effort, and investment.
The wishing well in our analogy refers to marketing. There’s never been a better time to be a startup because your overhead for marketing–thanks to digital media trends–doesn’t have to bankrupt you. You can also track your marketing efforts with more ease and accuracy so you know early on if a tactic is working or not.
But what are the trends you need to know? In this guide, you’ll find 7 trends to incorporate into your digital marketing strategy so you can grow your business. Keep reading to help turn your wishes into reality.
When you establish a great startup financial model, you’ll be able to raise money from investors, get loans from banks, and much more. Proving your business is sustainable is key to gaining support.
How do you create a good financial model? These steps will help!
Did you know that the average CEO in the US is reading four to five books a month, yet the average person in our country is only reading two or three books a year? Warren Buffett, who has a net worth of over $80 billion, said the key to success is to read 500 pages a day.
While reading 500 pages a day or one book a week might not seem doable, most successful entrepreneurs agree that reading is a key to their success. Books are one of our most valuable sources of knowledge and allow us to become well-rounded.
If you are a budding entrepreneur, start exercising your brain health by checking out this list of the best books for entrepreneurs.
Building a new business can be a major struggle. One of the first priorities for business owners is building their client base.
And while digital marketing makes it easier than ever to reach a wide audience there is an inherent problem in that strategy: Unless you’re selling to the audience you are reaching the effort was all for nothing.
That’s where conversion funnel optimization comes in.
It isn’t enough to just build a solid online presence. You also need to guide your audience through the buying stages.
In traditional marketing, companies could spend millions trying to build awareness. The process was slow and much more art than science. But there isn’t time to waste with the digital economy.
Here’s how to get your audiences buying:
So, you've dreamed up the perfect product, created a few prototypes, and have even come up with a packaging design. But have you taken the time to develop a solid product launch strategy? If not, all your hard work could go to waste. Don't panic. Instead, keep reading...
Creating a business can also create a lot of stress. So much that articles get written expressly about how to deal with ‘startup stress’. Being at the outset of an undertaking as large as launching a business can carry unexpected challenges.
One of the ways to combat startup stress is to have a plan in place. A successful business plan can secure capital and it can also provide a structure to avoid burnout.
Planning also has a lot to do with preventing your business from suffering an early demise. Stats show that only 33% of business make it to their 10th year and beyond.
While some of the decisions you face will seem small, every piece is important for creating a solid business plan.
77% of B2B marketing leaders say branding your company is critical to growth. Also, 82% of investors say brand strength and name recognition guide them in their investment decisions. The more you research, you realize all business authorities share the same mindset...
The latest marketing trends demonstrate the wide variety of options a new startup has to find their first customers. So, where do you start?
Creating a marketing strategy for a startup usually focuses on budget before anything else. Stop! If you don’t invest in your marketing at the start of your business, you’re dooming yourself to a constant customer chase.
The first step is to make sure you’ve got great content for potential customers. Write some in-depth and high-quality blogs that appeal to your target audience. You’ll also need to clean up your website so your customers have a simple buying experience.
Next, decide how you want to bring your customers to your website or your business. Study the current marketing trends and have a look at what your successful competitors are doing. Do they use pay-per-click ads, or do they invest in social media direct engagement?
Knowing what your competitors are up to is a good indicator of where you need to start. It’ll help you stop feeling overwhelmed by the options available to you.
However, if you want to make sure you’re staying ahead of your competitor, it’s worth looking at the latest marketing trends of 2018 to see how your business could benefit.
Are you struggling to make an instant connection or draw people in at a trade show or industry event?
Do you feel like your trade show booth design isn’t doing much to get peoples’ attention — or promote your brand in any way?
If so, you need to re-evaluate your overall trade show marketing plan as soon as possible.
This post is here to help.
Read on to learn some of the most important aspects of marketing your business at a trade show.
By following this advice, you’re sure to make a lasting impression on everyone who visits your booth, long after the trade show has ended.
In 2017, more than 2.4 billion people regularly used social media worldwide. As a business owner, that’s a lot of people you could potentially reach.
But when you’re just starting out, it can be tough to know where to begin with social media marketing. That’s why we created this list of the do’s and don’ts of advertising on social media.
Check them out!
There are a lot of things to think about when starting a business.
And creating an online presence sometimes seems like too much, but it doesn’t have to be that way!
We’re firm believers that your business needs a web presence to succeed. So much so that we created this list of seven reasons.
Coming up with an iconic business name doesn’t happen overnight. You may have a bright idea hit you out of nowhere, but there’s still research and testing to do before making the final decision.
The name of your business is everything. It reflects the character of your company and the quality of services/products offered. It should be catchy, but not too out-there that it doesn’t make sense.
Similarly, the name needs to be able to withstand the test of time. Think of the purpose of your business now and what direction you may like to head in as the years go on. Little by little, the right name will come to you.
For help on choosing a business name, check out these great tips.
Are you looking for ways to improve your marketing strategy?
Do you feel like your current campaigns just aren’t having the level of impact you need?
In this post, we’re telling you a few of the many reasons why attending a trade show is one of the smartest things that you can do for your business.
Read on to learn how to blow the competition out of the water and grow your business quickly and effectively.
If you live in Ontario, you know how the weather can be throughout the winter. Perhaps you yourself have struggled with removing snow from your property. You are not alone in this, and you are aware that others might have the same issue every once in a while.
As a problem solver, you’ve decided to be the answer to such issues. You’ve decided to start your own landscaping and snow removal business, but are sure where to go from there.
The good news is that you are not alone in your new business venture. Studies show that over 97% of businesses in Canada are small businesses. That means there are plenty of resources for you.
Start by reading the rest of this article. Below are the details you need to know when getting started.
Did you know the average office worker receives 121 emails every single day? So while email marketing is one of the most effective forms of marketing, you have to make sure your emails stand out.
As a new business owner, it can be hard to know how to create a strong email campaign.
But don’t worry! We’ve gathered the 10 tips you need for writing successful email campaigns. Check them out below.
A website is more than just a way to make a name for yourself online.
In today’s digital world, most companies know that they need to have a web presence if they want to be successful. In fact, the majority of your customers will now research your products and services online before they ever reach out to your company. You won’t get far unless you have a site that engages and delights your users.
Of course, a website doesn’t just attract customers; it also acts as a powerful way to grow your company and develop your digital strategy. With the right website, you can even capture the attention of business brokers who are willing to purchase your venture when you’re looking to start something new or launch your exit plan. The question is, what separates a million-dollar website, from any other site?
Quit wasting time on mundane administrative tasks and focus on building your business.
There are many jobs that need to get done for your business to run smoothly, but you don’t have to be the person doing them. As a business owner, focusing on building your empire should be your priority.
Luckily, for every boring task that you don’t want to do, there’s a person or company you can outsource it to.
Keep reading for the 9 most commonly outsourced administrative tasks.
Over three billion people actively use social media. This is just one of the reasons it’s an effective way to increase brand awareness. Other benefits of using social media to get people to notice your brand is it’s cost-effectiveness and ease of use.
Add to that the fun of using social media to raise awareness, and you have a great solution for how to spread the word about your business. But how do you go about building brand awareness using social media?
In this guide, we’ll take you through the steps to maximize your social media success.