“Culture is simply a shared way of doing something with passion.” – Brian Chesky, Co-founder of Airbnb
In the world of business, it’s easy to get caught up in the complex web of metrics, KPIs, and bottom-line results. While these aspects are undeniably crucial, there’s an often overlooked, yet incredibly powerful factor that can fundamentally shape a company’s trajectory: culture.
Co-founder of Airbnb, Brian Chesky, succinctly captures the essence of culture when he said, “Culture is simply a shared way of doing something with passion”. A well-crafted company culture is more than just an abstract concept; it’s the soul of the organization, uniting individuals towards a shared purpose and driving them to pursue it with fervour.
Think about Airbnb itself. Its strong culture is deeply intertwined with the company’s massive success. The shared belief in creating a world where people can ‘Belong Anywhere’ has not just shaped their service offerings, but also defined how team members interact with customers and each other.
So, how do we cultivate this passionate, shared culture? It’s an ongoing process, but here are a few steps:
- Articulate your mission: Your mission is the ‘why’ behind your business. It’s what makes you get out of bed each day, ready to face challenges. Make sure this mission is clear to every member of your team.
- Define your values: Your values are the guiding principles that dictate how you achieve your mission. They should resonate with every team member and be reflected in every action your company takes.
- Live your culture: Culture is not just about what you say; it’s about what you do. Ensure your company practices align with your stated values and mission.
Action Step: Dedicate some time today to think about your company’s culture. What is the shared passion that drives you and your team? Is it well-articulated and consistently acted upon? Consider gathering your team and having an open conversation about your culture, its strengths, and areas that could be improved.
Cultivating a strong, passionate culture is like lighting a beacon that guides your company through challenges and towards success. It’s about building a work environment where every individual is driven by a shared mission and works passionately towards it.
To learn more about creating a strong company culture be sure to check out our book of the week “Rework” by Jason Fried & David Heinemeier Hansson.
Have a great weekend!