“The fortune is in the follow-up.” – Jim Rohn
Consistent follow-up is often the difference between success and missed opportunity.
Imagine an entrepreneur seeking investment for a new project. He pitches to an interested investor, but afterward, there’s silence. Many might assume the investor isn’t interested. However, this entrepreneur decides to follow up regularly. Every month, he sends an update about the project’s progress, new milestones achieved, and other relevant news. His persistence eventually pays off. Almost a year later, the investor commits to backing the project. The entrepreneur’s dedication to follow-up made all the difference.
Even if someone is interested in what you have to offer, other commitments or distractions can push your offer to the background. But by following up, you keep bringing your offer back to their attention.
Here’s why follow-up matters:
- People Forget: With a constant influx of information and daily tasks, it’s easy for individuals to forget past interactions, even if they were genuinely interested at the time.
- Reinforce Value: Each follow-up is an opportunity to remind potential clients or partners of the value you offer. It keeps your service or product in front of them.
- Demonstrate Commitment: Regular communication shows your dedication to the potential business relationship, increasing trust and reliability.
Action Step: Think about your recent interactions with your leads. Identify leads where there hasn’t been any recent interaction and plan a follow-up strategy. Consider sending an update, asking for feedback, or sharing recent achievements related to your product or service. Make sure each communication provides value and is relevant to the recipient.
Regular and thoughtful follow-ups can turn potential leads into solid business opportunities.
To learn more about the power of following up, be sure to check out our book of the week: “Magnetic Marketing” by Dan S. Kennedy.