The Power of Starting Now: Procrastination vs. Action

“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb

In the realm of business and entrepreneurship, ideas are the seeds that can grow into towering trees if nurtured correctly. Every entrepreneurial journey starts with an idea. But have you ever wondered how many brilliant ideas lay dormant, forgotten on the wayside because we didn’t act on them?

Imagine this scenario: An amazing idea pops into your head. You get excited about its potential, daydreaming about the incredible success it could bring. But then you delay, waiting for the “perfect moment”. This moment could be when you have more money, more time, better resources, or better market conditions. However, this “perfect moment” rarely arrives. This is the trap of waiting.

Waiting is an all-too-common form of procrastination that stops many great ideas from coming to fruition. The truth is, there is no perfect moment to start something. The best time to start is now. It’s a simple but powerful concept: don’t wait; start now.

Think about some of the most successful companies in the world. They weren’t born out of perfect circumstances. Consider Apple. Steve Jobs and Steve Wozniak didn’t wait for ideal conditions to start. They began their journey in a modest garage, armed with a simple yet innovative vision. Their humble beginnings didn’t stop them from building one of the largest companies in the world today.

Their story reinforces the idea that starting now doesn’t mean rushing in unprepared. It’s about taking deliberate action aligned with your vision and goals. It could involve conducting in-depth market research, building a prototype, or developing a robust business plan. The key is to shift from the realm of thought and into the realm of action.

Action Step: Today, take some time to identify one step/project, for your business, you’ve been waiting to start, and get started on it today. It doesn’t have to be a huge leap— even small steps can create a significant impact over time.

After all, every monumental journey begins with a single step.

To learn more about applying the power of starting now, and how it can transform your business, make sure to check out my book pick of the week: “Rework” by Jason Fried & David Heinemeier Hansson.

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