“The right word may be effective, but no word was ever as effective as a rightly timed pause.” – Mark Twain
Timing is one of the most crucial aspects of effective communication. In a world where people are bombarded with information, delivering your message at the right time can mean the difference between being noticed and being ignored.
Remember Oreo’s quick-thinking tweet during the 2013 Super Bowl blackout? It was a simple message: “You can still dunk in the dark,” but the timing was impeccable. It capitalized on a real-time event and captured the attention of millions, showcasing the power of perfectly timed communication.
Effective timing is about more than just luck or coincidence. It involves understanding your audience, being aware of external events, and being ready to respond when the opportunity arises. It means aligning your messages with what is relevant and top-of-mind for your audience at that moment, which can significantly amplify the impact of your communication.
Action Step: Develop a flexible content calendar and stay informed about current events and trends. Be ready to adjust your messaging to align with what is happening in the world and what is most relevant to your audience.
When your communication is timely and relevant, it resonates more with your audience, and it’s more likely to be heard and remembered. It helps in creating meaningful connections with your audience, fostering engagement and loyalty.
To learn more about timing your communications, and delivering messages that resonate with your audience, be sure to check out our book of the week: “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk.