“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney
Just providing good service alone isn’t enough anymore. To truly stand out, we must elevate ordinary customer interactions into extraordinary experiences. This approach is about creating moments so memorable that customers become passionate advocates for your brand.
Ritz-Carlton has a policy allowing employees to spend up to $2,000 to solve guest problems. In one instance, a customer, John DiJulius, forgot his charger at The Ritz-Carlton Sarasota. The hotel not only shipped his charger to him the next day, but also included an extra charger for his laptop. This proactive approach to solving a guest’s problem is a great example of going above and beyond for a customer.
The first step is to understand what your customers value most. Is it speed, personal attention, or an unexpected delight? Once you’ve identified these things, brainstorm ways to add an extra layer of thoughtfulness to your services. This could be as simple as remembering a regular customer’s name or as elaborate as customizing a product offering.
Remember, the goal is not just to satisfy customers, but to astonish them. For example, a hotel might notice a guest’s interest in local art and arrange a private tour of nearby galleries. This level of personalized service goes far beyond what is expected and leaves a lasting impression.
Creating these unforgettable experiences requires a shift in mindset. Instead of viewing each interaction as a transaction, see it as an opportunity to make a positive and lasting impact on someone’s day. Encourage your team to think creatively about how to surprise and delight customers.
By focusing on these details, you create a culture of excellence in your business. This culture not only attracts new customers, but also turns existing ones into loyal fans who will share their experiences with others.
Action Step: Think about your customer interactions. Identify one specific area where you can improve your customer service, creating an exceptional experience. It could be personalizing your communication, offering unexpected conveniences, or responding creatively to customer feedback. Implement this change and monitor the impact on customer satisfaction and loyalty.
Remember, creating extraordinary customer experiences is a journey, not a destination. Continuously seek feedback, innovate, and strive to exceed expectations.
To learn more about turning customer service into unforgettable experiences, be sure to check out our book of the week: “Unreasonable Hospitality” by Will Guidara.