Making informed business decisions is essential to the success of any business. And one of the best ways to make informed decisions is by using data.
Data can provide valuable insights into your business, such as customer behaviour, sales trends, and marketing effectiveness. By using data to inform your decisions, you can make more accurate predictions and identify opportunities for growth and improvement.
One effective way to use data is by setting up a data dashboard that tracks key performance indicators (KPIs) for your business. This can include metrics such as website traffic, conversion rates, and customer acquisition cost. By regularly reviewing your data dashboard, you can identify trends and patterns that can help you make better decisions.
Remember, data is a powerful tool for making informed business decisions. By using data to inform your decisions, you can achieve greater success in the long run.
Do you currently use any software solutions for monitoring data? If you have a website, you can get started for free using Google Analytics to get more insights on how visitors use your website. To get more out of the platform, they also have free courses online at the Google Analytics Academy.
Alternatively, for a platform that I’ve found easier to learn and use check out Lucky Orange. Lucky Orange provides visitor stats, but also has heatmaps, on-site surveys for feedback, live & recording session views, and it lets you setup Funnels to track where you are losing the most visitors.
Today’s business tip is from the book “Winning with Data: Transform Your Culture, Empower Your People, and Shape the Future” written by Tomasz Tunguz and Frank Bien.