5 SMART Guidelines for a Powerful Value Proposition
Your potential customers and prospects work hard for their money. They don’t just give it out on a whim. Your business needs to propose something valuable that will be worth it for them to part with their hard earned money.
What are your customers getting in exchange for the dollars?
This is your value proposition.
To craft a great value proposition, keep in mind the 5 SMART Guidelines discussed in this video from Inc. Magazine:
