Have you ever heard the expression, “It’s not about what you know, but who you know?”
If you’re a business owner, you undoubtedly understand the importance of business connections.
As the saying indicates, the relationships you form contribute greatly to your success. After all, your employees, partners, and customers are the backbone of your business.
Securing and nurturing that network is critical to your company’s performance.
Yet it’s the value these relationships hold that makes it challenging to refuse a proposition you’re not interested in pursuing.
Today, we’re discussing tactful and professional ways to say “no”. We’ll tell you how to do this even with someone whose opinion and respect you hold in high regard.
Social media isn’t just for kicks and giggles anymore.
In fact, it is one of the biggest advertising tools available to a company now. While display ads and paid search ads will always have a prominent place in the advertising world, social media advertising is on the rise.
Online advertising is a logical choice for any modern business. Social media ads help companies find new clients and consumers by using shared information from the user to identify exactly what it is they are seeking.
Before you even begin to create your ad campaign, you can find out exactly where your targeted school of fish will be swimming in the online world. With a fantastic social media strategist, you’ll be able to broaden your horizons and your audience.
Today, too many digital marketing teams throw their cash in the air and hope it lands where their customers are.
In other words, they’re more likely to chase down the next big thing than hone in on what really works for them.
Following this so-called method of advertising management isn’t going to get you a decent ROI. It’s more akin to driving your car at night without your headlights on. You can tell you’re on the road, but you’re not sure where you’re going.
In this article, we’ll break down what you need to know.
In business, you need a well-defined plan in order to succeed. Without an organizational strategy, it’s impossible to set up milestones and know when you’re achieving your goals.
Whether you’re a brand new business, you’re looking to start a business, or you’ve been in business for some time, it’s imperative that you develop an organizational strategy.
Read on to learn why it’s so important, and how you can implement an organizational strategy into your business this year.
Attention all business owners!
Talent acquisition can be tricky for even the most seasoned pros. If that wasn’t the case, recruiters and head hunters would be out of work. Most of the time, busy professionals in small businesses can only devote minimal time and resources to finding the right talent.
But that strategy could backfire leaving a business gutted without its best resource, its people.
Small business owners are known for their drive and perseverance. They are known for their innovation and creative thinking. That’s why they run a business and aren’t working for someone else.
But we also recognize that if you are being everything to everyone, you often sacrifice the quality of the things you naturally do best. It’s important to have the best people in place to make your business soar.
So, how do you do that? How can you focus your energy on the things you do best and ensure that you have the best talent working for you in other areas?
The answer is simpler than you think.
In today’s competitive economy it’s more important than ever to build a brand rather than settling for a product line or service.
The key to a lasting business, and growing your market share, is to offer more than something consumers can find lower price options for. With megastores like Sears closing 59 stores and laying off 2,900 employees in 2017, no company is impervious to the changes in consumer spending.
Brand positioning allows your business to show continuous value to your clients. With all the promising business opportunities in Canada, small business owners and entrepreneurs have a unique opportunity to succeed. As long as they understand the importance of brand positioning.
Here’s what you need to know:
What if someone pitched you a business opportunity and told you it required the following: countless hours of work, minimal pay, sleepless nights and no guarantee of ROI?
You’d probably tell them to take a hike!
But what if that same business opportunity would potentially yield significant income, job security, a sense of accomplishment, and a fulfillment of your dreams?
You might pause and reconsider.
These are the benefits and the risks of owning your own small business. It’s an alarming fact that 80% of small businesses will fail before they hit the 2-year mark.
So why take the risk?
As a small business owner, you can introduce yourself as an ‘entrepreneur’. You have the flexibility of making your own hours to fit your lifestyle and schedule. You’re your own boss.
But what does it take to become a successful small business in Ontario? Let’s take a look at 9 tips that will help you grow your small business and become a success.
Are you thinking of starting a new e-commerce or retail business? Now just might be the perfect time to launch. Online shopping in Canada is booming, and it's only expected to grow from here. And it's no wonder, given the many benefits and advantages the web offers...
A famous philosopher once said, “Who run the world? Girls! Girls!”
Okay, so she’s not a philosopher. But no one can deny that Beyoncé knows a thing or two about running a business. In fact, she’s one of Fortune’s Most Powerful Women of 2016.
Of course, if you’re looking for business successes closer to home, you’ll be glad to know that there’s no shortage of female entrepreneurs who are making their mark in Canada’s business landscape.
Let’s take a look at the 15 most influential female entrepreneurs in Canada today.
So you’re here because you’re looking to start your own business. Perhaps you’re looking to pick a good name and go through the process of incorporating your business.
Or maybe you’ve already successfully started a business. Congratulations! As you know, it’s not easy.
Perhaps you’re one of Canada’s one million small businesses. Maybe you’re a larger company looking to expand and go global. Or you might be settled comfortably in the middle and are just looking to make more money from doing what you love.
Don’t get too comfortable.
There’s never been a better time to explore new business opportunities in Canada.
With economic growth expected to rise in Canada throughout 2017—including a 2% growth in GDP—the outlook is positive. Couple that with the incredibly powerful connectivity of our world, and you’ve got the perfect conditions to explore new business opportunities in Canada.
Capital and a variety of government grants and tax credits are also encouraging many would-be entrepreneurs to take the leap.
If you’re on the fence about going into business, now is the time to do it. Keep reading for a closer look at a few promising business opportunities in Canada.
The best business idea in the world is useless if you can’t get it off the ground.
That’s what a lot of small business owners discover as they try to launch.
It’s a lot easier to make money when you have money. Perhaps this is why over 30% of small businesses fail in the first two years.
But Canadian businesses can tap into startup business loans to help get them where they want to go.
The words 'client' and 'customer' are often used interchangeably. But in business, each word represents a unique relationship. This classification helps guide your business approach to the way these parties interact. It also helps define what is being offered and how....
Ever wonder how companies like Axion Xen, Canadian Tire, and Kinaxis make onto lists like Canadian Business magazine’s 2016 most innovative companies?
It all starts with a name. You already know that everything, from what you name your company to who you staff it with, matters. You also know that how you run it can put you at risk for major emotional burnout.
No matter what kind of business you’re in, you’ll need to arm yourself with ways to battle stress.
As a business owner, you should constantly think about cyber security for your business. In 2016, the number of cyber attacks in Canada increased 160% year over year. This led to an 82% year over year increase in cyber security investment that same year. Knowing about...
Do you have a great idea for a small business, but lack the funds to get it off the ground? If so, a small business loan may be just the answer you need. Finding the resources you need to get your small business going can help you join the ranks of a growing Canadian...
So you've decided to embark on a career as an entrepreneur. Congratulations! Entrepreneurship is an exciting career path that can take you many places. In fact, according to a survey conducted by the Global Entrepreneurship Monitor, entrepreneurs are among the...
Are you a bright entrepreneur looking for innovative business ideas?
Then you’re in the right place.
We’re sharing 15 ideas which have the potential to turn into super successful, profitable companies.
This isn’t just a list of random business ideas. All of these suggestions are based on current market trends that haven’t been overdone.
By getting in on one of these innovative ideas now, you’ll be on your way to success before the market gets saturated. There’s something for everyone here, with business ideas which can scale up or down as needed.
Whether you want to sell products online, operate a food truck, have your own store, or start a mail-order business, there’s an idea below to suit you.
In Canada, 86% of small businesses survive past 2 years, which is great news for entrepreneurs. With an innovative concept, your business will be even more likely to succeed.
Ready to start planning your new business?