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How To Develop An Effective Startup Growth Strategy

Startups... 23% fail because they don't have the right team. 29% fail because they run out of cash. 42% fail because the market did not need their service or product. Every one of these issues is easily solved. In fact, every one of the top 20 reasons startups fail is...

How Can You Bring More Customers To Your New Business?

There are more than 100,000 small businesses that open all across Canada every year. And while some of these businesses turn out to be successful enterprises, there are also quite a few that fail during their first year.

In some cases, this happens because of a failed business model, but more often than not, a business’ inability to attract new customers is to blame for its shortcomings.

Are you in the process of starting a small business? You’re probably well aware of the challenges you’ll face in the months and years to come. Attracting new customers to your business is one challenge you can face head-on.

Let’s take a closer look at how you can attract new customers to your business and turn them into longtime customers.

How To Build And Properly Manage A Remote Team

Managing a remote team is becoming something of an up and coming trend of 2018. With 43% of Americans saying they spend time working remotely, we are starting to see a shift in the ‘regular 9-5’ that so many people have become accustomed to.

Running a remote team may sound like a great idea in theory, but how do you make sure that your team doesn’t start underperforming? The fear of underperformance is one that many people jump to immediately.

They worry that if the team isn’t in the office building, they’ll be procrastinating at home playing angry birds and getting paid while work performance suffers.

Although it may seem like a valid concern, the reality is it’s just not true. This article will take you through the different steps you need to know so you can build and manage a remote team efficiently.

10 Essentials Of Business Writing You Need To Know as an Entrepreneur

Entrepreneurs, it’s time for a painful truth: your business writing skills are lacking.

Yes, even if you aced every English paper in high school you may still have room for improvement.

The good news is that you can fix the problem. Keep reading for our ten best tips to tighten your writing in a professional setting.

How To Become Your Own Small Business Advertising Agency

Small businesses are always faced with the problem of how to compete with larger ones. This is even more so the case when it comes to advertising.

After all, large companies invest millions of dollars annually on marketing departments and hiring external agencies.

On the other hand, almost half of small businesses underinvest in marketing. This is may be due in part to the fees advertising agencies charge.

However, you don’t necessarily need to pay mega bucks to hire a marketing agency. Instead, you can become your own small business advertising agency.

Keep reading to find out more about how you can become your own small business advertising agency.

10 Useful Questions To Ask Your Business Plan Consultant

When starting a business, there are plenty of entrepreneurship tips and tricks to get you going. You can listen to podcasts, learn from the mistakes of others, and establish a general feel for what it means to be a business owner. But, at the end of the day, every...

Are You a Canadian Minority? Here Are Small Business Grants For You

As a minority-business owner in Canada, you are entitled to certain grants created by the government to foster minority business growth. If you’re having trouble securing funding for your business venture, we’ve put together a list of small business grants in Ontario for you. Check them out.

How Artificial Intelligence Will Benefit Your Startup?

Artificial intelligence is an intimidating concept for most small business owners. 61% claim their businesses just aren't ready to incorporate such a seemingly complex technology. But it doesn't have to be this way. Artificial intelligence programming doesn't have to...

How To Prevent A Toxic Work Environment

No one likes a buzzkill, and often, the biggest buzzkill at work is a toxic leader.

Toxic leaders are people who take the purpose and enjoyment out of a job. Instead of helping, their behaviours can actually prevent top employees from doing their best work – even the most talented, driven ones.

Such leaders are often stubborn, too goal-oriented without being people-oriented, or downright dramatic. People may find them to be inauthentic or even a bit manipulative.

Sounds pretty bad, doesn’t it? If you think your team perceives you as someone like this, the definition can seem even worse.

Thankfully, there are ways to turn this image around.

The following are a few things you can do to take your leadership style from toxic to relatable and effective.

The Best Startup Events in Canada

Good startup events will be home to a room full of people that will help you grow as an entrepreneur. They will be working through or have already solved a lot of problems you face.

A bad startup event, on the other hand, will be excessively marketed and likely promise a lot of things that are difficult to deliver. Trust us, you don’t want to waste your time at one of these events.

If your startup is based in Canada, you’re in luck. This article will take a look at some of the best startup events in Canada.

Marketing Ideas for the Niche Affiliate Marketer

Affiliate marketing programs can be a boon for online publishers. You’ve got an opportunity if you have relevant traffic that businesses want to engage with, but you need to know the ins and outs to start with affiliate marketing successfully.

Affiliate marketing is a great way to leverage great content for money. Affiliate marketers partner with companies to drive traffic to their business. This can happen through text links or even direct recommendations.

How do you make money doing it? Companies pay you when you drive traffic that results in conversions. When people go to your website buy their product, you get credit for the results.

It’s simple in practice, but monetizing your website and becoming financially successful aren’t the same thing. Marketers need the right strategies and affiliate marketing programs to get ahead.

4 Important Goals for Your Freelance Company

Did you know that 90% of startups fail in the first year?

That’s right – and it’s a pretty scary statistic for anyone who’s branching out on their own for the first time.

Luckily, setting some smart goals will help you get on the right track from the start – and identify where you might be going wrong. No matter what kind of business you’re running, achieving the following four goals during your first year in business is a really good sign.

Want to find out more?

Keep reading for details on these all-important benchmarks.

7 Tips For Starting An Innovative IT Company In Canada

So you think you can create one of the most innovative IT companies in Canada? It’s not just a matter of starting a company–the competition is fierce.

In fact, in 2015 there were about 1.14 million small businesses in Canada. And that number has certainly grown since then. If you want to be the cream of the crop, you need to be smart about your processes.

Here are seven steps you need to get on the right track.

13 Mistakes To Avoid For Social Media Success

Achieving social media success for your startup can get confusing. There are so many platforms and many things to learn about each. If you don’t know where to start, or where to go from here, you’ve found the right article.

Beginners and professionals alike tend to make a lot of mistakes that hamper their social media success. While these mistakes aren’t always obvious, most are easy to avoid.

Avoiding these mistakes will net you faster results with less investment and less effort.

As an entrepreneur, social media is one of your most important tools for outreach and exposure. It’s an indispensable element of every modern promotion strategy.

To learn how you can eliminate the mistakes that hold you back from social media marketing mastery keep reading this article.

14 Ways Your Personal Brand Development Strategy Can Help Your Business Thrive

In the business world, the term ‘personal brand’ is thrown around quite a lot, but what does it really mean?

Well in case you didn’t know, a personal brand is where you create a business around yourself, as a person.

So naturally, the way the world sees and perceives you is important to the success of your business.

A whopping 75% of American adults Google themselves, and roughly half of them don’t like what they see. So you need to do your best to clean up your internet presence before embarking on this venture.

So with that in mind, let’s dive into brand development strategy!

How to Create a Strong Logo and Why Your Business Needs One

One of the earliest recorded logos dates back to 3000 B.C. A Babylonian clay tablet has an inscription for an ointment dealer, a scribe, and a shoemaker.

Clearly, logos have been around for a long time. Chances are they aren’t going away anytime soon.

Consider it a virtual handshake. “A company’s logo is its shorthand. A visual cue that tells a story of the brand’s culture, behavior, and values,” designer Su Mathews Hale, told Entrepreneur.com.

People make assumptions about your business from your logo. It’s no wonder that a strong logo is a critical element in building a successful business.

A good logo is the first step in spreading awareness about your company to the public. It gives your business an identity that is distinct from your competitors.

An unprofessional logo can have a devastating impact on your reputation. New and small businesses cannot afford to put their name out there with a sub-par logo.

What’s the difference between an inferior logo and a strong logo?

Read on and find out!

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